Why Product information Videos are Challenging
Product knowledge videos are an effective way for a brand to communicate specific details about their products to potential buyers. As a mid-funnel or bottom-funnel tool, potential customers can get a comprehensive understanding of a product’s features and benefits. While these tools are invaluable to marketing efforts, producing product knowledge videos is harder than it may first appear. Underwhelming production value of a product knowledge video can undermine the product, messaging goals, and even the brand. For example, if the audio or lighting is off, the audience may associate these sloppy, low-budget elements with the product or the brand. Using Idarado’s spacious photo studio, these risks can be mitigated.
Idarado’s Spacious Photo Studio
Idarado offers comprehensive video production services, including well crafted product knowledge videos. A large, in-house photography and video production studio was built to elevate production value of product knowledge videos. The photo studio measures a spacious 25’ x 35’ with tall, 16’ ceilings. With so much space, large light sources can be perfectly positioned to illuminate the subject evenly while preserving depth. The cyclorama wall offers a seamless, clean background that eliminates distractions and focuses the audience’s attention on the subject matter. The studio is soundproofed making recording audio clean and easy. There is even plenty of room in the photo studio to light the subject and background independently, creating more creative opportunities.
The Value of a Large Space
A large photography and video production studio offers unparalleled value for both creators and clients, serving as a versatile space where visions are transformed into visual realities. The expansive area, often accompanied by high ceilings, accommodates a wide range of sets, multiple shooting angles, and the freedom to manipulate lighting conditions. The studio’s size is particularly advantageous for large-scale projects, such as automobile shoots, intricate product setups, or ensemble cast recordings. Features like a 25ft cyclorama wall provide a seamless background that elevates the production value. In essence, a large studio becomes an incubator for creative ideas, providing the resources and space needed to push artistic boundaries and execute projects of any scale with precision and excellence. This space is also great for product display page videos.